University of Zululand
An exploratory study of the information availability and utilization by the rural women of Melmoth, KwaZulu-Natal
Abstract
dc:description.abstractWomen constitute 51,6 % of the population of South Africa. It is widely known that in many households, especially blacks, men leave homes for urban areas in search for jobs, leaving women behind to maintain the entire household on their own. Despite significant role played by the women, they are faced with many problems as those experienced by women in other developing countries such as illiteracy, poverty, low social status and multiple roles of child care, farming and housework. The plight of women in rural parts of South Africa, hinder their access and exploitation of media, that can enable them to participate responsibly in nation building. The study explores the media needs of the rural women and how they are fulfilled in the areas of KwaZulu-Natal. Through a normative survey method and critical incident technique, 109 women were interviewed and questionnaires administered to 18 community leaders as well as observation for primary data. Evidently, there is need for suitable media where information on agriculture, health, education, business, legal, and career opportunities as well as self-help-related activities can be accessed. Such media should be available closer to home environment, in visual and sound formats, orally delivered by people closer to the community such as friends, relatives and neighbours as well as community leaders. Methods of information transmission should be overwhelmingly oral that includes greater use of radio transmission. Largely, the findings are consistent with similar studies conducted elsewhere in the developing countries. Conference presentation and publication in a peer-referred journal is planned in 2002.
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
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- Jiyane, Glenrose Velile
- Advisor dc:contributor.advisor
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- Ocholla, D.N.