A study of the history and use of integrated marketing communications within publications from 1991--2005

Benkahla, Shawn M.

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West Virginia University

A study of the history and use of integrated marketing communications within publications from 1991--2005

dc:creator Benkahla, Shawn M.

thesis:degree_name MS

Degree

thesis:*

Name thesis:degree_name: MS
Level thesis:degree_level: Thesis

Author and committee

dc:creator, dc:contributor.*

Author dc:creator: Benkahla, Shawn M.

Subjects

dc:subject × 2

Identifiers

dc:identifier.*

Identifier: https://researchrepository.wvu.edu/etd/3225
OAI record oai:identifier: https://researchrepository.wvu.edu/do/oai/?verb=GetRecord&metadataPrefix=oai_etdms&identifier=oai%3Aresearchrepository.wvu.edu%3Aetd-4229

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source

Harvested from: West Virginia University
Base URL: researchrepository.wvu.edu/do/oai/
Last updated: 2026-08-21
Source record: OAI-PMH GetRecord

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citation

Benkahla, Shawn M.. A study of the history and use of integrated marketing communications within publications from 1991--2005. Thesis thesis, https://doi.org/10.33915/etd.3225

A study of the history and use of integrated marketing communications within publications from 1991--2005

Degree

Author and committee

Subjects

Identifiers

Chain of custody

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