Feminist and masculine values and their effects on female managerial positions in nonprofit and corporate public relations

This study examines the rise of executive women in public relations in both the nonprofit and corporate sectors. The focus of this study was on feminist and masculine values and their effects on female executives. A survey of 121 female executives from the corporate, nonprofit, and agency settings was conducted to analyze their views on feminist and masculine values in public relations and their effects on managerial positions. Results indicated that women who place greater value on masculine traits are more likely to obtain management positions in the corporate sector. Those who place greater value on feminist values do not necessarily elevate to positions of leadership in the nonprofit sector. Also, women believe men are lacking feminist traits, whole women contain both masculine and feminine traits.

Name thesis:degree_name

MS

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Reed College of Media

Year dc:date.available

2005

Author dc:creator

• Thomas, Sarah E.

Contributors dc:contributor

• Terry Wimmer.

• Journalism

Identifier

https://researchrepository.wvu.edu/etd/1582

OAI identifier oai:identifier

oai:researchrepository.wvu.edu:etd-2585