Evaluation of marketing methods used to promote extension programs as perceived by Master Gardeners in West Virginia

The purpose of this study was to provide information to Extension professionals regarding effectiveness of the methods of advertising and marketing that may help them choose methods to encourage participation in Extension programs. The objective was to evaluate effectiveness of methods of promoting the WVU-ES based on experiences of current adult Master Gardeners in WV.;A major finding of the study was that for WV Master Gardeners referrals from friends is an effective method of creating awareness of Extension programs. Newspaper articles were the most effective mass media method. The preferred method of receiving Extension information was via Extension newsletter followed by newspaper articles. Those Master Gardeners with Internet and e-mail have a greater preference for those channels, while urban respondents had a greater preference for television.

Name thesis:degree_name

MS

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Agricultural & Extension Education

Year dc:date.available

2002

Author dc:creator

• Rexroad, Tiffany Dale

Contributors dc:contributor

• Layle D. Lawrence.

• Agricultural education
• Adult education
• Marketing

Identifier

https://researchrepository.wvu.edu/etd/1487

OAI identifier oai:identifier

oai:researchrepository.wvu.edu:etd-2490