Commercial nationalism: images of Australia in television advertising

This thesis is concerned with examining images of Australia and Australians in television advertising. The phenomenon of commercial nationalism will be primarily investigated through an analysis of advertisements broadcast on television during Australia's Bicentennial year in 1988, while a smaller sample of advertisements from 1989 to 1994 will also be examined. This research will also examine the ways in which commercial nationalism - the adoption of national signifiers in the marketplace, is related to the overall themes and symbols of official nationalism - the promotion of nationalism by the nation-state.

Level dc:type.qualificationlevel

rmaster

Grantor dc:publisher.institution

Victoria University of Technology

Year dc:date.issued

1994

Author dc:creator

• White, Leanne

• 1505 Marketing
• 1902 Film, Television and Digital Media
• School of Hospitality Tourism and Marketing