The Business Case for CSR in the Hospitality Context

In this dissertation, including three papers, I examine the business case for corporate social responsibility (CSR) in the hospitality industry. The first paper provides a systematic review of the business case for CSR based on 170 articles published in leading hospitality journals. The review paper serves as a literature review of this dissertation, leading to the second and third papers. In the second paper, I examine CSR as a strategic tool to offset corporate social irresponsibility (CSiR) in the hospitality industry. Findings indicate sector differences within the hospitality industry. The third paper examines corporate philanthropy, focusing on the notion of strategic philanthropy. Results indicate the predominance of strategic philanthropy especially in hospitality companies, compared to companies in other industries. Findings of the dissertation as a whole suggest the need for hospitality-specific business case for CSR. In practical terms, this dissertation provides better informed decisions for hospitality mangers in terms of using CSR as a corporate strategy to achieve competitive advantages in the highly competitive industry.

Name thesis:degree_name

PHD

Level thesis:degree_level

doctoral

Discipline thesis:degree_discipline

Hospitality and Tourism Management

Department dc:contributor.department

Hospitality and Tourism Management

Grantor dc:publisher

Virginia Tech

Year dc:date.issued

2019

Author dc:creator

• Rhou, Yinyoung

Chair dc:contributor.committeechair

• Singal, Manisha

Committee members dc:contributor.committeemember

• Xiang, Zheng
• Murrmann, Suzanne K.
• Gnyawali, Devi R.

• Business case for corporate social responsibility
• corporate social irresponsibility
• corporate philanthropy
• hospitality management

Statement dc:rights

• In Copyright

Licence dc:rights.uri

• http://rightsstatements.org/vocab/InC/1.0/

Dc Identifier Other

vt_gsexam:18519

OAI identifier oai:identifier

oai:vtechworks.lib.vt.edu:10919/99340