Using Event Attendees' Perceived Importance of Event Design to Evaluate Overall Satisfaction

The purpose of this study is to develop a model that tests the impact of attendees' perceived importance of event design on their overall satisfaction of the event. By understanding what attendees' perceive as important and valuable to their overall experience, and thus enhancing their overall experience, researchers, planners, and managers alike will potentially have a tool for assessment and forecasting. Responses were collected from 373 participants who have attended a particular large music and gaming festival. The study found that the perceived value and importance of event design has a significant and positive effect on an event attendee's overall experience. This study has established a scale for planners and designers to implement in other event evaluation circumstances to allow for them to identify their weak links according to their customer base, and then enhance them in order to improve future event growth.

Name thesis:degree_name

Master of Science

Level thesis:degree_level

masters

Discipline thesis:degree_discipline

Hospitality and Tourism Management

Department dc:contributor.department

Hospitality and Tourism Management

Grantor dc:publisher

Virginia Tech

Year dc:date.issued

2015

Author dc:creator

• Beardsley, Meghan Teresa

Chair dc:contributor.committeechair

• Uysal, Muzaffer S.

Committee members dc:contributor.committeemember

• Singal, Manisha
• Magnini, Vincent Paul

• event design
• perceived importance
• perceived value
• atmospherics
• dramaturgy
• service
• servicescape
• satisfaction

Statement dc:rights

• In Copyright

Licence dc:rights.uri

• http://rightsstatements.org/vocab/InC/1.0/

Dc Identifier Other

vt_gsexam:5718

OAI identifier oai:identifier

oai:vtechworks.lib.vt.edu:10919/73769