Women and the natural world and their marketplace activities

This study investigates the complex relationship between women and nature and the subsequent marketplace behaviors that were manifested as a result of this relationship. The relationship between women and nature was described with four dimensions: intellectual, emotional, physical, and spiritual. This research then examines how the women's marketplace activities reflected this powerful relationship. In particular, the women did without, used less of, reused, and bought second-hand certain goods. An interpretation based on de Certeau's work on cultural resistance is presented to explain the women's marketplace activities. In particular, Poster (1992)'s interpretation of de Certeau's theories of consumption and resistance is offered as a theoretical framework to explain the women's activities in terms of consumer resistance.

Name thesis:degree_name

Ph. D.

Level thesis:degree_level

doctoral

Discipline thesis:degree_discipline

Marketing

Department dc:contributor.department

Marketing

Grantor dc:publisher

Virginia Tech

Year dc:date.issued

1995

Author dc:creator

• Dobscha, Susan

Chair dc:contributor.committeechair

• Bailey, Carol A.

Committee members dc:contributor.committeemember

• Ozanne, Julie L.
• Hillery, George A. Jr.
• Littlefield, James E.
• Nespor, Jan K.

• consumption
• nature
• environment
• consumer resistance

Statement dc:rights

• In Copyright

Licence dc:rights.uri

• http://rightsstatements.org/vocab/InC/1.0/

Language dc:language.iso

en

Dc Identifier Other

etd-06062008-162634

OAI identifier oai:identifier

oai:vtechworks.lib.vt.edu:10919/38199