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Virginia Tech

Effects of Food Safety Events on U.S. Romaine Lettuce Prices

Abstract

dc:description.abstract

Romaine lettuce and leafy greens have been at the center of food safety concerns over the last several years. More specifically, romaine lettuce has been directly linked to seven(7) foodborne illness outbreaks and resulted in five(5) recalls over the eight(8) years period of January 1, 2012, to December 31, 2019. This paper estimates the effects that these food safety events have had on the price returns of romaine lettuce utilizing a series of Generalized Autoregressive Conditional Heteroskedasticity (GARCH) models. Importantly, the GARCH models allowed us to capture the effects of the recall and illness outbreaks on both the returns and volatility of the romaine price series. We find that three (3) of the seven (7) illness outbreaks resulted in marked increases in the price returns - between 4.1% and 9.6%. Conversely, three (3) of the five (5) recalls reduced price returns - between 30% and 57%. However, the volatility is not found to be significantly nor to affect the price volatility significantly. We conclude that recalls serve as a market correction in the romaine lettuce market. Consequently, a continued focus on increasing traceability with in the romaine lettuce market will help to reduce price fluctuation and limit the number of illnesses resulting from outbreaks.

Degree

thesis:*
Name thesis:degree_name
Master of Science
Level thesis:degree_level
masters
Discipline thesis:degree_discipline
Agricultural and Applied Economics
Department dc:contributor.department
Agricultural and Applied Economics
Grantor dc:publisher
Virginia Tech
Year dc:date.issued
2020

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Adams, Normand Rutledge
Chairs dc:contributor.committeechair
  • Neill, Clinton L.
  • Stewart, Shamar L.
Committee member dc:contributor.committeemember
  • Holt, Matthew T.

Subjects

dc:subject × 5

Rights

dc:rights
Statement dc:rights
  • In Copyright

Identifiers

dc:identifier.*
Dc Identifier Other
vt_gsexam:27675
OAI identifier oai:identifier
oai:vtechworks.lib.vt.edu:10919/109667

Chain of custody

source
Harvested from
Virginia Tech
Base URL
vtechworks.lib.vt.edu/oai/request
Last updated
2026-07-22
Source record
OAI-PMH GetRecord
citation

Adams, Normand Rutledge. Effects of Food Safety Events on U.S. Romaine Lettuce Prices. masters thesis, Virginia Tech, 2020. http://hdl.handle.net/10919/109667