Virginia Tech
Subjective Assessments of Self and Competitor Expertise: Influences on Bidding and Post-Auction Product Valuation
Abstract
dc:description.abstractThis dissertation contains two essays focusing on how Self and Competitor Expertise influence valuation both during and post-auction. The first essay, "Competitor Expertise: Influences on bidding behavior and post-auction values in ascending auctions," considers how a bidder's perception of competitors' expertise types and levels influences valuation both during (bid level), after (WTP/WTA), and over time (∆WTP/∆WTA). Generally, I find that despite normative predictions regarding bidding behavior in a competitive auction environment, bidders tend to bid higher and maintain higher post-auction valuations when competing against experts in the product domain, although not amateurs or experts in other domains (e.g., auction bidding strategies). Post-auction valuation patterns further depended on Auction Outcome. The second essay, "Assessed Self-Expertise: Influences on Bidding Behavior and Post-Auction Values Against Competitors of Varying Expertise Levels," extends our investigation to consider how a bidder's perception of their own expertise type and level also influences valuation both during and post-auction. Broadly, I find additional support that bidders post higher valuations both during and post-auction when competing against Experts vs. Amateurs, but that this behavior is primarily driven by bidders who assess themselves as Experts and further depends on Auction Outcome.
Degree
thesis:*- Name thesis:degree_name
- Doctor of Philosophy
- Level thesis:degree_level
- doctoral
- Discipline thesis:degree_discipline
- Business, Executive Business Research
- Department dc:contributor.department
- Business
- Grantor dc:publisher
- Virginia Tech
- Year dc:date.issued
- 2022
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Hood, Stephen
- Chair dc:contributor.committeechair
-
- Chakravarti, Dipankar
- Committee members dc:contributor.committeemember
-
- Bagchi, Rajesh
- Cheema, Amar
- Herr, Paul Michael
Subjects
dc:subject × 3Rights
dc:rights- Statement dc:rights
-
- In Copyright
- Licence dc:rights.uri
- Language dc:language.iso
- en
Identifiers
dc:identifier.*- Dc Identifier Other
- vt_gsexam:33815
- OAI identifier oai:identifier
- oai:vtechworks.lib.vt.edu:10919/107587