Duomenų rinkimo metodika tarptautiniams rinkos tyrimams /

The subject of this paper is data collection for international market research. The objective is to analyze the peculiarity of data collection for international market research and prepare a methodology. The main tasks are to discuss the market research types, stages, data collection methods and the process, international organizations and codes; also to disclose the demand of international market research, the influence of cultural differences to data collection for international research, difficulties occurring while collecting data for international market research, sampling the international market and other phases of data collection for international market research. After investigating the literature about international marketing research there was made a conclusion, that international market research is vital for new companies, that are trying to get into the market. Also there are the similar methods used in international research as in national research, although they differ, especially the planning and conducting the data collection is different. By thoroughly analyzing each stage of data collection for international market research there where solutions for each arising problem presented as well as precautionary means for avoiding the problems. There were also presented the methods for each task of data collection according to international theory and practice. This paper and it’s particularity can be useful for students and practicians who would want to familiarize themselves with the data collection for international market research. It can also be used by people or companies planning of conducting data collection in the international market.

Grantor dc:publisher

Institutional Repository of Vilnius University

Year dc:date

2009

Author dc:creator

• Papartis, Andrius,

Contributors dc:contributor

• Grebliauskienė, Beata

Statement dc:rights

• info:eu-repo/semantics/openAccess

Language dc:language

lit

Repository record dc:identifier

https://repository.vu.lt/VU:ELABAETD1991843&prefLang=en_US

OAI identifier oai:identifier

oai:vu.lt:elaba:1991843