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University of Nevada, Las Vegas
The creation of the Las Vegas image: A case study of Harvey Diederich
Abstract
dc:description.abstractThe Creation of the Las Vegas Image: A Biography of Harvey Diederich focuses on the 35- year Las Vegas career of publicist Harvey Diederich, which centers on major hotels, including the Last Frontier, Hacienda, Tropicana, MGM Grand and others. Following Diederich's career provides a unique history of Las Vegas, as well as insights into the fields of promotions, public relations, advertising and marketing.
Degree
thesis:*- Name thesis:degree_name
- Master of Arts (MA)
- Level thesis:degree_level
- Thesis
- Discipline thesis:degree_discipline
- Communication Studies
- Grantor dc:publisher
- University of Nevada, Las Vegas
- Year
- 1999
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Ver Hulst, Leta Lafay
- Contributors dc:contributor
-
- Barbara L. Cloud
Rights
dc:rights- Statement dc:rights
-
- IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/
- Language dc:language
- English
Identifiers
dc:identifier.*- Identifier
- https://oasis.library.unlv.edu/rtds/1094
- OAI identifier oai:identifier
- oai:oasis.library.unlv.edu:rtds-2093