Defending an empire with public relations: A case study of Caesars World Incorporated's strategies against corporate raiders

This thesis is a case study of the public relations aspects of the 1987 and 1995 acquisition attempts of Caesars World Incorporated, a gaming and hotel company whose most prominent subsidiary is Caesars Palace in Las Vegas, Nevada. The purpose of the study was to explore what scholars and professionals had postulated about the role of public relations and determine whether these practical applications melded with their concepts. The study indicates that during these episodes public relations was an important component of the takeover process in that it helped align communication strategies with financial objectives. However, the functions performed were of a supportive nature and are not, as some scholars suggest, critical to the overall defensive scheme of the targeted company.

Name thesis:degree_name

Master of Arts (MA)

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Communication Studies

Grantor dc:publisher

University of Nevada, Las Vegas

Year

1995

Author dc:creator

• Warrick, Mercedes

Statement dc:rights

• IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

Language dc:language

English

Identifier

https://oasis.library.unlv.edu/rtds/563

OAI identifier oai:identifier

oai:oasis.library.unlv.edu:rtds-1562