Contesting the Invisible Hand: The Development of Advertising Regulation in China, 1979--2000 and Beyond

The project adopts an institutional approach and investigates the dialectic between the evolution of Chinese culture and the evolution of Chinese advertising regulation in the last two decades. It provides an in-depth analysis of the development of Chinese advertising regulation since 1979 in its ever-evolving political-economic context and identifies the major characteristics of the Chinese advertising regulation system. It is the author's argument that, because of the increasing divergence between the Chinese economy and Chinese politics, Chinese advertising regulation has entailed two parallel and contradictory agendas: maintaining the market order and propagandizing the Chinese socialist ideology.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Communications

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2015

Author dc:creator

• Gao, Zhihong

Contributors dc:contributor

• Kim B. Rotzoll

• Business Administration, Marketing

Language dc:language

eng

Identifier

(MiAaPQ)AAI3086065

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/86561