The relation between syntactic complexity and advertising persuasiveness

Three experiments were conducted to investigate whether syntactic complexity has direct implications for the persuasiveness of advertising. Psycholinguistic research has shown that syntactic complexity can lead to lower levels of comprehension and retention. However, the relation between syntactic complexity and persuasion has yet to be demonstrated.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Communications

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2011

Author dc:creator

• Lowrey, Tina Marie

Contributors dc:contributor

• Shavitt, Sharon

• Business Administration, Marketing
• Psychology, Social
• Mass Communications

Statement dc:rights

• Copyright 1992 Lowrey, Tina Marie

Language dc:language

eng

Identifier

AAI9305608
(UMI)AAI9305608

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/19860