Batteries not included : the marketing of sex toys to women

This thesis presents a detailed analysis of the marketing techniques employed by the rapidly growing sex toy industry. Several companies are analyzed in depth with a focus on their packaging, advertising and public relations strategies. A chapter on the history of sex toys is included along with a section on the state laws regulating such products. Home party sex toy companies are examined with emphasis on the changing demographics of the sex toy user. Woman-owned sex toy stores such as Good Vibrations are studied with regards to their marketing approaches which rely on sexual education. The mainstreaming of sex products is examined, as is the lessening taboo associated with sex aids

Name thesis:degree_name

Master of Arts

Level thesis:degree_level

Masters

Discipline thesis:degree_discipline

Advertising

Grantor

University of Texas at Austin

Year dc:date.issued

2005

Author dc:creator

• Lieberman, Hallie

Advisor dc:contributor.advisor

• Richards, Jef I.

Statement dc:rights

• Copyright © is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.

Language dc:language.iso

en

Identifier URI

https://doi.org/10.26153/tsw/59416

OAI identifier oai:identifier

oai:repositories.lib.utexas.edu:2152/132072