Rompiendo con la Retórica del Poder a Través del Activismo en los Medios Digitales. El Caso de los Migrantes de Regreso a México

In this dissertation I analyze the digital rhetoric of four Facebook pages that belong to groups of Mexican returnees. These groups are: Dream in México, Otros Dreams en Acción, Deportados Unidos en la Lucha and New Comienzos. Throughout the chapters of this dissertation, I argue that returning Mexicans use a variety of rhetorical strategies, mainly counter ideograms, which are loans, modifications, or creations of the written, visual, or digital language of the oppressed groups, who intend to break with the rhetoric of power. Likewise, I describe how the use of counter-ideograms works in the construction of the identity of these groups, as well as to form a community of support, resistance, activism, empowerment and mainly to counteract the discourse that dehumanizes and criminalizes them both in Mexico and in the United States. The rhetorical strategies I focus on for this analysis appear in the digital environment, since it is there where the groups of returnees find a space that gives them greater audience coverage, in addition to granting them substantial convening power.

Name thesis:degree_name

Doctor of Philosophy

Level thesis:degree_level

Doctoral

Discipline thesis:degree_discipline

Hispanic Studies

Grantor

Texas A&M University

Year dc:date.issued

2022

Author dc:creator

• Rocha De Luna, Rubria

Advisors dc:contributor.advisor

• Kallendorf, Hilaire
• Mandell, Laura

Committee members dc:contributor.committeemember

• Quintana, Maria
• Curry, Richard

• Digital Rhetoric
• Digital Humanities
• Mexican returnees
• Return migration
• Counter-ideograms

Language dc:language.iso

es

Handle dc:identifier.uri

https://hdl.handle.net/1969.1/197396

OAI record oai:identifier

https://oaktrust.library.tamu.edu/server/oai/request?verb=GetRecord&metadataPrefix=dim&identifier=oai%3Aoaktrust.library.tamu.edu%3A1969.1%2F197396