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Seton Hall University

A Tale of Two Cities: A Case Study on Marketing Revitalization

Abstract

dc:description.abstract

<p>.</p>

Degree

thesis:*
Name thesis:degree_name
MA Strategic Communication
Level thesis:degree_level
Thesis
Discipline thesis:degree_discipline
Communication and the Arts
Year dc:date.available
2008

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Francis, Dorinda
Contributors dc:contributor
  • Richard Dool

Subjects

dc:subject × 7

Identifiers

dc:identifier.*
Repository record dc:identifier
https://scholarship.shu.edu/dissertations/503
OAI identifier oai:identifier
oai:scholarship.shu.edu:dissertations-1504

Chain of custody

source
Harvested from
Seton Hall University
Base URL
scholarship.shu.edu/do/oai/
Last updated
2026-07-24
Source record
OAI-PMH GetRecord
citation

Francis, Dorinda. A Tale of Two Cities: A Case Study on Marketing Revitalization. Thesis thesis, 2008. https://scholarship.shu.edu/dissertations/503