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South Dakota State University

A Rhetorical Examination of the Barack Obama Phenomenon in the 2008 Presidential Campaign

Abstract

dc:description.abstract

<p>This thesis addresses the analytical deficiencies of the popular press in describing and elucidating Obama’s rhetoric during the 2008 Presidential Campaign by closely examining four speeches, their contexts within the campaign, and the commentary surrounding them to give a richer account of what exactly could be called Obama’s “rhetoric.” Moving from an Aristotelian reading of Obama’s Democratic National Convention Keynote Address to an examination of speeches that embody his racial identity, his religious identity, and his unique pop cultural appeal, the thesis suggests that a broad interpretation of rhetoric best elucidates Obama’s negotiation of his varying identities.</p>

Degree

thesis:*
Name thesis:degree_name
Master of Arts (MA)
Level thesis:degree_level
Thesis - University Access Only
Discipline thesis:degree_discipline
English
Year dc:date.available
2012

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Binkley, Steve
Contributors dc:contributor
  • Michael Keller

Subjects

dc:subject × 3

Rights

dc:rights
Statement dc:rights
  • Copyright © 2012 Steve Binkley
Language dc:language
en

Identifiers

dc:identifier.*
Repository record dc:identifier
https://openprairie.sdstate.edu/etd/1342
OAI identifier oai:identifier
oai:openprairie.sdstate.edu:etd-2333

Chain of custody

source
Harvested from
South Dakota State University
Base URL
openprairie.sdstate.edu/do/oai/
Last updated
2026-07-24
Source record
OAI-PMH GetRecord
citation

Binkley, Steve. A Rhetorical Examination of the Barack Obama Phenomenon in the 2008 Presidential Campaign. Thesis - University Access Only thesis, 2012. https://openprairie.sdstate.edu/etd/1342