Omani crafts as an expression of culture and heritage : an investigation of Omani craft and pottery challenges

The doctoral project has for main purpose to investigate the challenges facing thetraditional craft enterprises in Oman and to develop a framework for understanding andmanaging the cultural, artistic, marketing and consumption influences that affect craftenterprises in general and pottery in particular. It is the first attempt on record toaddress this important aspect of the cultural industry of Oman, and it concludes byformulating recommendations that may help Omani crafts and craftsmen face theproblems of establishing a thriving presence in a competitive modernity, and developand basis for an Omani cultural heritage industry.The project had no precedence to rely upon, and needed therefore to develop asuitable research methodology and qualitative approach based on the relevant scholarlyoutput in cross-cultural and cross-disciplinary studies dealing with craft, cultural,artistic and marketing factors. It collected data from a substantial programme of fieldwork and interviews of employees and officials from the Public Authority for CraftsIndustries (PACI) in Oman that it corroborated with updated PACI source publications,statistics, official documents, and visual documentation. The integrated data wasthen utilized to construct an in-depth analysis of the state of craft in Oman, comparingand cross-referencing with comparable research and analysis undertaken in African andAsiatic countries. The emergent framework for managing this key aspect of localculture in Oman offers a major contribution to existing knowledge on the subject andthe practical basis for the development of Omani local cultural industries.

Level dc:type.qualificationlevel

Doctoral (Level 8)

Year dc:date.issued

2012

Author dc:creator

• Al Mamari, BM

Language dc:language

en

Identifier

oai:salford-repository.worktribe.com:1338309

OAI identifier oai:identifier

oai:salford-repository.worktribe.com:1338309