The Philadelphia Phillies: why do they play to an empty stadium?

<p>The purpose of this study was threefold: 1) to determine fans' attitudes about the Philadelphia Phillies, 2) to determine why there is low attendance at Phillies home games, and 3) to determine how fans can be lured back to the stadium. A sample (n = 100) from the Philadelphia and southern New Jersey areas was chosen to complete a 12-question survey. Both quantitative and qualitative data were gathered. Data was processed through the Statistical Package for the Social Sciences for frequencies and cross-tabulations. Major findings from the study include: 36% of respondents indicated that ticket price was their first consideration when deciding to attend a game, 37% of respondents need to see a winning team as incentive to attend a game, and 24% of respondents identified themselves as Phillies fans and did not attend a single home game last season. Suggestions of ways to improve attendance at Phillies home games were discussed.</p>

Name thesis:degree_name

M.A. in Public Relations

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Public Relations & Advertising

Year dc:date.available

2002

Author dc:creator

• Bosco, Christine A.

Contributors dc:contributor

• Bagin, Donald

• Philadelphia Phillies (Baseball team); Baseball fans--Attitudes
• Public Relations and Advertising

Repository record dc:identifier

https://rdw.rowan.edu/etd/1522

OAI identifier oai:identifier

oai:rdw.rowan.edu:etd-2522