The use of incentives in increasing survey participation

<p>This study provides information on the effectiveness of incentives in increasing survey participation.</p> <p>The author searched the online databases of Rowan University's Campbell Library as well as Internet search engines in an effort to locate secondary research on the topic.</p> <p>The author collected and analyzed data from eight online surveys concerning the use of incentives. The surveys were completed by market research professionals.</p> <p>Research indicated that the use of incentives is widespread and has become virtually necessary as the public increasingly realizes the value of providing personal information to survey administrators. Recommendations regarding the use of incentives were compiled based on the analysis of primary and secondary research.</p>

Name thesis:degree_name

M.A. in Public Relations

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Public Relations & Advertising

Year dc:date.available

2003

Author dc:creator

• Glowacz, Anne

Contributors dc:contributor

• Bagin, Donald

• Surveys
• Public Relations and Advertising

Repository record dc:identifier

https://rdw.rowan.edu/etd/1310

OAI identifier oai:identifier

oai:rdw.rowan.edu:etd-2310