Television public service in Philadelphia: a thing of the past?

<p>The researcher carried out this study to determine if national trends in television public service have influenced decision makers in Philadelphia and to provide public relations practitioners with detailed information about local practices. Online and library searches were conducted to secure information about television public service. In addition, the author interviewed communication experts, surveyed staff at six local channels and reviewed station materials.</p> <p>The author found that Philadelphia's television stations continue to provide free airtime to charities along with traditional public service campaigns. However, research shows that paid PSA campaigns and third-party advertising agreements have grown in popularity. Public relations professionals employed by non-profit organizations should be aware of these new trends hovering on the horizon so that they are prepared to operate within this new framework.</p>

Name thesis:degree_name

M.A. in Public Relations

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Public Relations & Advertising

Year dc:date.available

2003

Author dc:creator

• Flanagan, Jill

Contributors dc:contributor

• Bagin, Donald

• Advertising, Public service--Pennsylvania--Philadelphia; Television advertising--Pennsylvania--Philadelphia
• Public Relations and Advertising

Repository record dc:identifier

https://rdw.rowan.edu/etd/1297

OAI identifier oai:identifier

oai:rdw.rowan.edu:etd-2297