Amusement park crisis management and its effect on the crisis news life cycle

<p>The purpose of this thesis was to evaluate whether effective amusement park crisis management can shorten the crisis news life cycle. Twenty-two in-depth interviews with seasoned media, amusement park public relations practitioners, and park PR practitioners who formerly worked in media were conducted and analyzed through content analysis. Coverage of an amusement ride incident was analyzed through content analysis to support interview findings. Numerous strategies are identified to build a foundation for effective crisis management, and to shorten the duration of crisis news coverage. Differences in managing print media versus television media are discussed. The thesis identifies amusement park incident criteria that either indicate one-day crisis coverage, or high volume and frequency of coverage and the likelihood of continuing crisis coverage. The identified strategies and crisis criteria can help amusement park public relations practitioners manage crises and shorten the news life cycle.</p>

Name thesis:degree_name

M.A. in Public Relations

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Public Relations & Advertising

Year dc:date.available

2004

Author dc:creator

• Siebeneicher, Kristin B.

Contributors dc:contributor

• Fulginiti, Anthony

• Amusement parks; Crisis management
• Public Relations and Advertising

Repository record dc:identifier

https://rdw.rowan.edu/etd/1238

OAI identifier oai:identifier

oai:rdw.rowan.edu:etd-2238