An analysis of the models of public relations most commonly used by professional minor league baseball franchises

<p>This study examines the public relations practices of professional minor league baseball franchises by determining which of Grunig's four models of public relations are most commonly used by these organizations. With these findings, the study then evaluates the effectiveness of the models with respect to individual differences among the organizations and overall limitations encountered in the field.</p> <p>Twenty directors of media and community relations for fifteen minor league franchises were asked to participate in data collection by completing a three-tiered Delphi study to reach a consensus on the most important job responsibilities and skill sets they feel are necessary to practice effective public relations in minor league baseball. The researcher then presented the findings to two experts in academic public relations who were asked to evaluate the effectiveness of these models based on their experience and knowledge of practicing public relations in a professional environment.</p>

Name thesis:degree_name

M.A. in Public Relations

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Public Relations & Advertising

Year dc:date.available

2006

Author dc:creator

• Rose, Pasquale J., Jr.

Contributors dc:contributor

• Basso, Joseph

• Minor league baseball; Sports--Public relations
• Public Relations and Advertising

Repository record dc:identifier

https://rdw.rowan.edu/etd/929

OAI identifier oai:identifier

oai:rdw.rowan.edu:etd-1929