The role of public relations in crisis communication planning and management: an analysis of the pharmaceutical industry

<p>This study examines crisis communication and management in the pharmaceutical industry. It analyzes three specific pharmaceutical crises and examines the respective public relations responses.</p> <p>The researcher prepared a mail survey that was sent to senior public relations professionals, PR professors and crisis communication experts. The data from 20 surveys were analyzed manually to determine respondents' perceptions about the role of PR during a crisis and the state of crisis preparedness in the pharmaceutical industry. The results were tabulated in percentages and presented in graph form.</p> <p>Findings indicate general agreement about the value and role of public relations during a crisis and widespread disagreement on the state of the pharmaceutical industry's crisis preparedness.</p>

Name thesis:degree_name

M.A. in Public Relations

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Public Relations & Advertising

Year dc:date.available

2006

Author dc:creator

• Myszka, Tracey A.

Contributors dc:contributor

• Basso, Joseph

• Public relations; Pharmaceutical industry--Public relations
• Public Relations and Advertising

Repository record dc:identifier

https://rdw.rowan.edu/etd/916

OAI identifier oai:identifier

oai:rdw.rowan.edu:etd-1916