An exploration of the relationship between community college entrepreneurial orientation, enrollment management orientation, and performance

<p>Community colleges are facing new economic realities in the midst of growing demand for accountability. To meet these challenges, college leaders take a strategic posture rooted in an entrepreneurial behavior. However, the relationship between entrepreneurialism and overall performance in a community college setting remained a gap in the existing body of literature. The purpose of this survey research was to explore the relationship between community college entrepreneurial orientation, enrollment management orientation, and performance. The study measured entrepreneurial orientation using a modified instrument, and enrollment management orientation was measured from a newly developed item set. Lastly, an objective measure of performance data were acquired from IPEDS. Study participants were community college presidents representing institutions from 39 states across the U.S. The findings suggest that entrepreneurial orientation is a significant predictor of enrollment management orientation. However, entrepreneurial orientation and enrollment management orientation were not significant predictors of objective performance. The implications for future research, policy, and practice are discussed.</p>

Name thesis:degree_name

Ed.D. Educational Leadership

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Educational Leadership

Year dc:date.available

2015

Author dc:creator

• Bambhrolia, Bhavesh

Contributors dc:contributor

• Johnson, Ane

• Community college presidents; Universities and colleges--United States--Administration
• Community College Education Administration

Repository record dc:identifier

https://rdw.rowan.edu/etd/464

OAI identifier oai:identifier

oai:rdw.rowan.edu:etd-1463