Communicating a centralized message within a decentralized political movement: the Tea Party

This study examines the effectiveness of how well the Tea Party movement has communicated its message to both members and non-members. This research indicates that the present day populist political movement has done an exceptional job informing the public of its goals. While many non-members of the Tea Party movement disagree with its goals, they were, nonetheless, well versed in both the primary and secondary goals of the movement. Additionally, the research showed that the message has been consistent over various channels including broadcast and cable television, social media, websites, radio, and face-to-face.

Name thesis:degree_name

M.A. Public Relations

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Public Relations/Advertising

Year dc:date.available

2012

Author dc:creator

• Walsh, Michael

Contributors dc:contributor

• Basso, Joseph

• Tea Party movement; Communication in politics
• Public Relations and Advertising

Repository record dc:identifier

https://rdw.rowan.edu/etd/179

OAI identifier oai:identifier

oai:rdw.rowan.edu:etd-1178