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Rochester Institute of Technology
An Investigation of Verbal Versus Visual Persuasive Elements in Travel and Gambling Pop-Up Advertisements
Degree
thesis:*- Name thesis:degree_name
- Communication and Media Technologies (MS)
- Level thesis:degree_level
- Thesis
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Karras, Elizabeth
- Contributors dc:contributor
-
- Bruce Austin
Identifiers
dc:identifier.*- Repository record dc:identifier
- https://repository.rit.edu/theses/8200
- OAI identifier oai:identifier
- oai:repository.rit.edu:theses-9213