Corporate Social Responsibility: A Financial Performance-Based Approach in Understanding CSR

This paper overviews several foundational concepts and questions regarding corporate social responsibility (CSR). Its primary contribution is a statistical examination into key correlations between CSR and Newsweek’s 2011 Green Rankings using forensic-based financial and accounting measures. It somewhat replicates a previous study and further introduces new variables in looking at CSR from a financial perspective. Interestingly, this paper is interdisciplinary in nature in that it synthesizes previous studies’ conceptions of CSR through finance, consumer behavior, branding, and ethics — a mix which has so far been widely neglected — in an attempt to better define and measure corporate social responsibility.

Name thesis:degree_name

Bachelor of Arts (BA)

Level thesis:degree_level

bachelors

Discipline thesis:degree_discipline

Philosophy

Grantor dc:publisher

Ohio University Honors Tutorial College

Year dc:date

2012

Author dc:creator

• Norris, Samuel James

Contributors dc:contributor

• Davis, Justin
• Briscoe, Robert

• Accounting
• Business Administration
• Business Education
• Ethics
• Finance
• Management
• Marketing
• business ethics
• CSR
• corporate social responsibility
• financial
• statistical
• green ranking
• Newsweek
• advertising
• selling
• expense
• asset
• consumer behavior

Statement dc:rights

• unrestricted
• This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.

Language dc:language

English

Repository record dc:identifier

http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1354842245

OAI identifier oai:identifier

oai:etd.ohiolink.edu:ouhonors1354842245