Enterprise software : analysis of product strategies

Since the invention of IBM 360, the first computing system about five decades ago, the processing and software capabilities have grown by leaps and have become major components of businesses. The software applications and capabilities for major business have become necessity rather than a "differentiating" factor to conduct their businesses. This thesis aims to analyze the product strategies in the enterprise software, specifically from the competitive point of view and their position in the market, new technology architectures and core competencies of an organization.

Department dc:contributor.department

System Design and Management Program.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2007

Author dc:creator

• Boppana, Krishna S

Advisor dc:contributor.advisor

• Michael A. Cusumano.

• System Design and Management Program.

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/42347

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/42347