What is the value of logistics for a large pharmaceutical firm?

Understanding business needs arising out of both, external and internal environments, is an essential first step in determining the value of logistics in a large pharmaceutical firm. In this research, we have used a variety of conceptual models and frameworks to explore and understand the pharmaceutical business environment and its present & future business needs. Specifically, two questions anchored the research: What will be the impact of drug technologies on logistics activities? And, should logistics activities be outsourced? Drug technology contributes significantly to a pharmaceutical firm's revenue, but marketing also play an important role in a drug's success by influencing doctors' decisions in favor of the firm's drugs. Since it is difficult to ascertain the true value of a pharmaceutical drug, perception of service plays a critical role in conveying the positive attributes of the drugs to the potential consumers. In this context, this thesis investigates if logistics & supply chain strategy should be aligned with marketing and drug technology strategies to maximize pharmaceutical firm's competitive advantage.

Department dc:contributor.department

Massachusetts Institute of Technology. Engineering Systems Division.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2007

Author dc:creator

• Tiwari, Prasoon, M. Eng. Massachusetts Institute of Technology

Advisor dc:contributor.advisor

• Mahender Singh.

• Engineering Systems Division.

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/40112

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/40112