Rapid replenishment at a consumer product goods manufacturer

Increasing supply chain velocity has adverse consequences for consumer product goods manufacturers, but creates value and flexibility for retail stores. This thesis outlines a case study of a rapid replenishment pilot project between the food manufacturer General Mills, Inc. and their retail customer Giant Eagle. We outline constraints that General Mills had to impose upon their customer so it could remain profitable and retain its efficient operating strategy. We offer recommendations to General Mills on how to grow and sustain their rapid replenishment business.

Department dc:contributor.department

Massachusetts Institute of Technology. Engineering Systems Division.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2007

Authors dc:creator

• Becker, Deborah Eugenia
• Korchagin, Roman Viktorovich

Advisor dc:contributor.advisor

• Edgar Blanco.

• Engineering Systems Division.

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/40109

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/40109