The domestic travel sector in China

China is already the largest domestic tourism market in the world. Chinese citizens made as many as 800 million overnight domestic trips in 2005. While travel is not a new concept in China, the disposable income they wield, the range of options becoming available and individual tastes are changing every day. This paper has two main objectives: (1) to detail the characteristics of the domestic Chinese traveler and, to a lesser extent, foreign inbound and Chinese outbound tourists; and (2) to explore the different drivers of tourism development and growth in China. Both sections are targeted at businesspeople and governments thinking about tourism-related business ventures, and at policymakers considering how best to stimulate tourism, consumption and economic gain. The Chinese people are eager to explore China - they will travel at home before going abroad. Tourism is not the exclusive purview of cosmopolitan urbanites; rural Chinese travel too. Chinese domestic tourists want overwhelmingly to visit natural landscapes when they travel. They also want more specialized and less visited destinations.

Department dc:contributor.department

Sloan School of Management.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2007

Author dc:creator

• Anders, Jeff, M.B.A. Massachusetts Institute of Technology

Advisor dc:contributor.advisor

• Yasheng Huang.

• Sloan School of Management.

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/39532

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/39532