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Massachusetts Institute of Technology
Impact of time and order of market entry, advertising, and positioning on the expected market share of a new product : an empirical test
Abstract
dc:descriptionThesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1982.
Degree
thesis:*- Department dc:contributor.department
- Sloan School of Management.
- Grantor dc:publisher
- Massachusetts Institute of Technology
- Year dc:date.issued
- 1982
Author and committee
dc:creator, dc:contributor.*- Authors dc:creator
-
- Carter, Theresa Idella
- Mucha, Zofia Barabara
- Advisor dc:contributor.advisor
-
- Glen L. Urban.
Subjects
dc:subject × 1Rights
dc:rights- Statement dc:rights
-
- M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.
- Licence dc:rights.uri
- Language dc:language.iso
- eng
Identifiers
dc:identifier.*- Handle dc:identifier.uri
- http://hdl.handle.net/1721.1/37648
- OAI identifier oai:identifier
- oai:dspace.mit.edu:1721.1/37648