Genetic manipulation : the paradox of control in a flexible corporation

This dissertation is a two-theme ethnography focusing on the early history of one company within the context of the turbulent business environment of the 1990's. One theme is the control exercised by a corporation to mold its people to achieve certain productive ends, focusing on three areas: culture, physical environment and technology. The second theme is the ability of a corporation to be flexible. Taken together, the two themes form the self-contradictory notion of trying to control a group to increase its ability to be flexible. Many writers who focus on organizations have found the biological metaphor of evolution a useful way to conceptualize some aspects of a successful firm. In contrast I find the biological metaphor of genetic manipulation best illustrates the kind of control exercised by the leadership of this particular firm. From its inception, the leadership team wanted to create a flexible firm, one that could thrive in a turbulent environment. Rather than rely on a multiplicity of heterogeneous experiments, they actively manipulated specific aspects of the firm. The early results, the formation of a successful company, suggested that those controls and the decision to actively mold the firm using such controls were the right choices. When faced with a radical change in the marketplace, the arrival of the Internet economy, the leaders of this firm responded with the same technique and once again were able to mold a successful firm. To the extent that the Internet economy requires companies to change at Internet speed, this firm's ability to manipulate its own "DNA" may well be a model for success for other firms in this environment.

Department dc:contributor.department

Massachusetts Institute of Technology. Program in Science, Technology and Society.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2000

Author dc:creator

• Bentley, Patricia Peterson, 1954-

Advisor dc:contributor.advisor

• Hugh Gusterson.

• Program in Science, Technology and Society.

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/34340

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/34340