Designing a flexible supply chain for new product launch

This thesis examines how companies tactically design flexible supply chains for new product launches. The research focus is on different strategies and tactics used by original equipment manufacturers to improve supply chain flexibility through their engagement with contract manufacturers. Five case studies regarding successful product launches were documented and analyzed, and the successful strategies and tactics were then categorized according to the characteristics of the situation. Finally, the findings from the analysis were applied to a startup company to develop its contract manufacturing engagement plan.

Department dc:contributor.department

Massachusetts Institute of Technology. Engineering Systems Division.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2005

Author dc:creator

• Ha, Wei-Kwan Benjamin

Advisor dc:contributor.advisor

• Chris Caplice.

• Engineering Systems Division.

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/33319

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/33319