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Massachusetts Institute of Technology

Three essays in marketing

Abstract

dc:description.abstract

(cont.) that threaten to disappear cause decision makers to invest more effort and money in order to keep these options open, even when the options themselves seem to be of little interest. The last experiment provides initial evidence that the mechanism underlying the tendency to keep doors open is a type of loss aversion rather than a desire for flexibility.

Degree

thesis:*
Department dc:contributor.department
Sloan School of Management.
Grantor dc:publisher
Massachusetts Institute of Technology
Year dc:date.issued
2005

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Shin, Jiwoong, 1971-
Advisor dc:contributor.advisor
  • Duncan Simester.

Subjects

dc:subject × 1

Rights

dc:rights
Statement dc:rights
  • M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.
Language dc:language.iso
en_US

Identifiers

dc:identifier.*
Handle dc:identifier.uri
http://hdl.handle.net/1721.1/28831
OAI identifier oai:identifier
oai:dspace.mit.edu:1721.1/28831

Chain of custody

source
Harvested from
MIT
Base URL
dspace.mit.edu/oai/request
Last updated
2026-07-22
Source record
OAI-PMH GetRecord
citation

Shin, Jiwoong, 1971-. Three essays in marketing. Massachusetts Institute of Technology, 2005. http://hdl.handle.net/1721.1/28831