XXLofoten : marketing-innovation for an SME during Covid-19

The Norwegian tourism industry faced tremendous challenges when Covid-19 led to closed borders and strict travel restrictions in early spring of 2020, causing drastic changes in the external environment of many business of the service industry. Adapting to these changes had to happen overnight, while not having control over the infection situation. The prognoses for the upcoming tourism season in Norway looked rather hopeless and unmotivating, and the closed borders in early stages forced SMEs of Norway adapt to new main target markets. The work behind this paper was conducted in the middle of probably one of the toughest periods tourism has ever seen and is a result of six weeks of desperately trying out a variety of different strategies to receive any interest of purchase. Limited literature is to be found on how to market your tourism business during a pandemic which prohibits you from traveling, forcing the work to be affected by slowly getting familiar with the situation and adapting to the drastic changes through addressing changes in consumer behavior and putting strategies to life in terms of how to reach out to the consumer through marketing-innovation.

Author dc:creator

• Karianne Klovning 1998-

Contributors dc:contributor

• Háskólinn á Hólum

• Ferðamálafræði
• Markaðsmál
• Nýsköpun í atvinnulífi
• COVID-19
• Samfélagsmiðlar
• Skýrslur
• Tourism
• Marketing
• Innovation
• Social media

Language dc:language.iso

en

Handle dc:identifier.uri

http://hdl.handle.net/1946/40021

OAI record oai:identifier

https://skemman.is/oai/request?verb=GetRecord&metadataPrefix=dim&identifier=oai%3Askemman.is%3A1946%2F40021