Glasgow Harbour: a marketable heritage?

Glasgow Harbour is a changing landscape. Heavy engineering once the stalwart of the area and especially the shipbuilding tradition earned it the reputation as the “workshop of the world”. Today the identity of Glasgow Harbour is being radically challenged through its current regeneration project. Post-industrial cities commonly adopt the gentrification process as a means of cleansing society, erasing the memory of its industrial heritage and projecting a positive image for the region. This dissertation reflects on the heritage, identity and branding of Glasgow Harbour, essentially considering the extent the city is celebrating its maritime industrial heritage. Branding of place becomes an essential marketing technique and this dissertation discusses the importance of Glasgow’s brand. Glasgow Harbour’s industrial heritage poses problems for its new cosmopolitan identity; consideration is given to whether there is scope for a harmonious development. This dissertation discusses the conflict between traditional industry and tourism ascertaining the potential threats to the local community.

Level dc:type.qualificationlevel

MPhil(R)

Grantor dc:publisher.institution

University of Glasgow

Year dc:date.issued

2010

Author dc:creator

• Clark, Isabelle Agnes

• D204 Modern History

DOI dc:identifier.doi

https://doi.org/10.5525/gla.thesis.1650

OAI identifier oai:identifier

oai:theses.gla.ac.uk:1650