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Ghent University. Faculty of Economics and Business Administration
Using predictive modeling for targeted marketing in a non-contractual retail setting
Degree
thesis:*- Grantor dc:publisher
- Ghent University. Faculty of Economics and Business Administration
- Year dc:date
- 2005
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Buckinx, Wouter
- Contributors dc:contributor
-
- Van den Poel, Dirk
Subjects
dc:subject × 1Rights
dc:rights- Statement dc:rights
-
- info:eu-repo/semantics/openAccess
- Language dc:language
- eng
Identifiers
dc:identifier.*- Identifier
-
https://biblio.ugent.be/publication/468198
https://biblio.ugent.be/publication/468198/file/1877085 - OAI identifier oai:identifier
- oai:archive.ugent.be:468198