Gaining Attention and Encouraging a Response: My Criteria for Successful Graphic Design.

<p>As a graphic designer, my goal is to clearly express my clients' message to their intended audience. Based on the diversity of my clients and their products and services, finding a consistent style in my projects might be difficult, although there are usually some typical traits. With examples of my work and dialogue from leaders in the graphic design industry, I intend to point out a common thread that runs through all successful design projects, regardless of the projects' designer, era, or individual design elements (e.g., typography, copywriting, color, layout, imagery). Success comes from graphic design's ability to gain attention and encourage a response.</p>

Name thesis:degree_name

MFA (Master of Fine Arts)

Level thesis:degree_level

Thesis - unrestricted

Discipline thesis:degree_discipline

Art

Year dc:date.issued

2007

Author dc:creator

• Jenkins, Kerry Scott

• graphic design
• typography
• illustration
• publication design
• type design
• layout
• Art and Design
• Arts and Humanities

Statement dc:rights

• Copyright by the authors.

Repository record dc:identifier

https://dc.etsu.edu/etd/2068

OAI identifier oai:identifier

oai:dc.etsu.edu:etd-3429