"Drunk and hot chick": the effects of stereotype-consistent priming on stereotypes regarding social sorority and fraternity members

<p>"Although members in social sororities and fraternities have historically been praised for contributing to the development of leadership skills and striving for excellence, they have also been the target of negative stereotypes and prejudice (Barlow, 1996; Wells & Corts, 2008). The present study examined the effects of stereotype-consistent priming on stereotypes regarding sorority and fraternity members by using a 2 (experimenter gender: male, female) x 3 (t-shirt priming condition: Greek letter/stereotype-confirming, Greek letter only, or plaint-shirt) between subjects design. It was proposed that study participants would provide the most negative evaluation of sorority and fraternity members when an evaluation of stereotypes is preceded by the Greek letter/stereotype- confirming prime. There was no predicted effect of gender. Participants primed with the Greek letters t-shirt reported the strongest stereotypes regarding Greek members drinking alcohol and having job networking opportunities. Additionally, participants primed with a female experimenter expressed strongest stereotypes of Greek members to be overly concerned with being physical attractive. Priming has an effect on an individual's evaluation of stereotypes towards sorority and fraternity members"--Document.</p>

Name thesis:degree_name

Master of Science (MS) in Psychology: Clinical

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Psychology

Year

2013

Author dc:creator

• Duske, Tasia

Contributors dc:contributor

• Theresa Martin
• Amani El-Alayli
• Doris Munson

• Stereotypes (Social psychology)
• College students--Washington (State)--Cheney--Attitudes
• Greek letter societies--Washington (State)--Cheney
• Psychology

Statement dc:rights

• Access is available to all users

Repository record dc:identifier

https://dc.ewu.edu/theses/122

OAI identifier oai:identifier

oai:dc.ewu.edu:theses-1121