The influence of cultural diversity on marketing communication : a comparison of Africans and Indians in Durban

Submitted in fulfilment of the requirements for the Degree of Master of Technology: Marketing, Durban University of Technology, 2014.

Author dc:creator

• Ijabadeniyi, Abosede

Contributors dc:contributor

• Govender, Jeevarathnam Parthasarathy
• Veerasamy, Dayaneethie

• Consumer behavior--South Africa--Durban
• Consumer behavior--South Africa--Durban--Cross-cultural studies
• Consumers--Social aspects--South Africa--Durban
• Motivation research (Marketing)--South Africa
• Consumers--Research--South Africa--Durban

Language dc:language

en

Identifier

483331
https://doi.org/10.51415/10321/999

OAI identifier oai:identifier

oai:openscholar.dut.ac.za:10321/999