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Durban University of Technology

Political super branding through the use of social media technology : the Barack Obama presidential campaign in 2008

Abstract

dc:description

A dissertation submitted in fulfilment of the requirements for the Degree of Master’s of Technology: Fine Arts, Durban University of Technology, Durban, South Africa, 2013.

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Pillay, Nadas Ramachandra
Contributors dc:contributor
  • Veeran, Naresh Denny

Subjects

dc:subject × 4

Rights

Language dc:language
en

Identifiers

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OAI identifier oai:identifier
oai:openscholar.dut.ac.za:10321/946

Chain of custody

source
Harvested from
Durban University of Technology
Base URL
openscholar.dut.ac.za/server/oai/request
Last updated
2026-07-27
Source record
OAI-PMH GetRecord
citation

Pillay, Nadas Ramachandra. Political super branding through the use of social media technology : the Barack Obama presidential campaign in 2008. 2013. http://hdl.handle.net/10321/946