An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself

Cochetel, Fabrice

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Durban University of Technology

An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself

dc:creator Cochetel, Fabrice

dc:date2007

Abstract

dc:description

Thesis (Masters in Marketing), Durban University of Technology, Durban, South Africa, 2007.

Author and committee

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Author dc:creator: Cochetel, Fabrice

Subjects

dc:subject × 8

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Language dc:language: en

Identifiers

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Identifier: 306841
https://doi.org/10.51415/10321/89
OAI identifier oai:identifier: oai:openscholar.dut.ac.za:10321/89

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Harvested from: Durban University of Technology
Base URL: openscholar.dut.ac.za/server/oai/request
Last updated: 2026-07-27
Source record: OAI-PMH GetRecord

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citation

Cochetel, Fabrice. An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself. 2007. http://hdl.handle.net/10321/89

An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself

Abstract

Author and committee

Subjects

Rights

Identifiers

Chain of custody

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