Omnichannel shopper behaviour in the emerging South African Fourth Industrial Revolution environment

Reddy, Tessa

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Durban University of Technology

Omnichannel shopper behaviour in the emerging South African Fourth Industrial Revolution environment

dc:creator Reddy, Tessa

dc:date2025

Abstract

dc:description

Submitted in fulfilment of the requirements of the degree of Doctor of Philosophy in Marketing, Durban University of Technology, Durban, South Africa, 2025.

Author and committee

dc:creator, dc:contributor.*

Author dc:creator: Reddy, Tessa
Contributors dc:contributor: Maharaj, Mandusha
Thakur, Surendra C.

Subjects

dc:subject × 11

Rights

Language dc:language: en

Identifiers

dc:identifier.*

Identifier: https://doi.org/10.51415/10321/6271
OAI identifier oai:identifier: oai:openscholar.dut.ac.za:10321/6271

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Harvested from: Durban University of Technology
Base URL: openscholar.dut.ac.za/server/oai/request
Last updated: 2026-07-27
Source record: OAI-PMH GetRecord

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citation

Reddy, Tessa. Omnichannel shopper behaviour in the emerging South African Fourth Industrial Revolution environment. 2025. https://hdl.handle.net/10321/6271

Omnichannel shopper behaviour in the emerging South African Fourth Industrial Revolution environment

Abstract

Author and committee

Subjects

Rights

Identifiers

Chain of custody

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