Effectiveness of marketing strategies of tour operators in the promotion of small tourism enterprises in KwaZulu-Natal

Submitted in fulfilment of the requirements of the degree of Doctor of Philosophy in Management Sciences Specialising in Ecotourism and Environmental Management at the Durban University of Technology, Durban, South Africa, 2025.

Author dc:creator

• Myeni, Sandile Henry

Contributors dc:contributor

• Chili, Nsizwazikhona Simon

• Tour operators
• Marketing strategies
• Small tourism enterprises
• Performance
• Marketing mix
• Tourism--South Africa--KwaZulu-Natal--Marketing
• Small business marketing--South Africa--KwaZulu--Marketing
• Tour guides (Persons)--South Africa--KwaZulu-Natal

Language dc:language

en

Identifier

https://doi.org/10.51415/10321/6117

OAI identifier oai:identifier

oai:openscholar.dut.ac.za:10321/6117