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Durban University of Technology
The role of the corporate branding on the customer retention at the selected developmental bank in KwaZulu-Natal
Abstract
dc:descriptionDissertation submitted in compliance with the requirements for Masters in Management Science-Marketing, Durban University of Technology, Durban, South Africa, 2023.
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Mthethwa, Praise-God S’Bongiseni
- Contributors dc:contributor
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- Maharaj, Mandusha
Subjects
dc:subject × 7Rights
- Language dc:language
- en
Identifiers
dc:identifier.*- Identifier
- https://doi.org/10.51415/10321/5180
- OAI identifier oai:identifier
- oai:openscholar.dut.ac.za:10321/5180