Factors influencing the consumer decision-making process regarding green fast-moving consumer goods in the greater Durban area

Submitted in fulfillment of requirements of the degree of Master of Management Sciences: Marketing, Durban University of Technology, Durban, South Africa, 2022.

Author dc:creator

• Dorasamy, Bianca

Contributors dc:contributor

• Govender, JP

• Green products
• Theory of Planned Behaviour (TPB)
• Fast-Moving Consumer Goods
• Consumer decision-making process
• Decision making
• Consumer goods
• Green marketing
• Consumer behavior

Language dc:language

en

Identifier

https://doi.org/10.51415/10321/4834

OAI identifier oai:identifier

oai:openscholar.dut.ac.za:10321/4834